{"id":17090,"date":"2024-12-13T13:55:59","date_gmt":"2024-12-13T12:55:59","guid":{"rendered":"https:\/\/480pmarketing.com\/?p=17090"},"modified":"2024-12-13T16:41:19","modified_gmt":"2024-12-13T15:41:19","slug":"les-super-pouvoirs-de-la-preuve-sociale","status":"publish","type":"post","link":"https:\/\/480pmarketing.com\/es\/les-super-pouvoirs-de-la-preuve-sociale\/","title":{"rendered":"Los Superpoderes de la Prueba Social"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17090\" class=\"elementor elementor-17090\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af55bf9 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"af55bf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8628bb0 wcf-starter-animations-none elementor-widget elementor-widget-wcf--image\" data-id=\"8628bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;data-duration&quot;:1.5,&quot;ease&quot;:&quot;power2.out&quot;,&quot;fade-offset&quot;:50}\" data-widget_type=\"wcf--image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf--image\">\r\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"720\" src=\"https:\/\/480pmarketing.com\/wp-content\/uploads\/2024\/12\/HeaderBlog02.jpg\" class=\"attachment-full size-full wp-image-17106\" alt=\"\" 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wcf-starter-animations-none elementor-invisible e-con e-child\" data-id=\"e1c2ed1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_enable_pin_area&quot;:&quot;yes&quot;,&quot;wcf_pin_area_end&quot;:&quot;bottom center&quot;,&quot;delay&quot;:0.15,&quot;on-scroll&quot;:1,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;,&quot;wcf_pin_area_start&quot;:&quot;top top&quot;,&quot;wcf_pin_breakpoint&quot;:&quot;mobile&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f28f2e3 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"f28f2e3\" data-element_type=\"container\" data-e-type=\"container\" 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200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t                    <\/div>\r\n                    <div class=\"wcf--meta-view\">\r\n\t\t\t\t\t\t6&nbsp;\r\n                        <span>minutos le\u00eddos<\/span>\r\n                    <\/div>\r\n                <\/li>\r\n\t\t\t\t\t        <\/ul>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abe2a5d e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"abe2a5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06680df elementor-widget elementor-widget-wcf--blog--post--meta-info\" data-id=\"06680df\" 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data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;on-scroll&quot;:&quot;1&quot;,&quot;fade-offset&quot;:40,&quot;background_background&quot;:&quot;classic&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d44c56b e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"d44c56b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2dd70 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cf2dd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"70\" height=\"53\" viewbox=\"0 0 70 53\" fill=\"\"><path d=\"M29.1667 -3.56976e-06L29.1667 26.5L10 53L0 53L16.6667 26.5L3.33334 26.5L3.33334 -5.82818e-06L29.1667 -3.56976e-06ZM70 0L70 26.5L50.8333 53L40.8333 53L57.5 26.5L44.1667 26.5L44.1667 -2.25842e-06L70 0Z\" fill=\"\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e21497f e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"e21497f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8c498 elementor-widget__width-initial wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"eb8c498\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Imitamos lo que vemos a nuestro alrededor porque seguir a la mayor\u00eda parece m\u00e1s seguro que ir por libre.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f94b75e e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"f94b75e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9aa77 elementor-widget__width-auto elementor-widget-divider--view-line_text elementor-widget-divider--element-align-right elementor-widget elementor-widget-divider\" data-id=\"ad9aa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<p class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tRobert B. Cialdini\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e25263 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"4e25263\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un mundo digital donde los usuarios de internet son bombardeados constantemente por marcas, productos y servicios, siempre surge una pregunta: <em>\u00ab&quot;\u00bfPor qu\u00e9 deber\u00eda confiar en ti?&quot;\u00bb<\/em><\/p><p>Ah\u00ed es donde <strong>prueba social<\/strong>, Un concepto poderoso capaz de transformar a los visitantes indecisos en clientes convencidos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746a792 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"746a792\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La prueba social se basa en un principio psicol\u00f3gico simple: <strong>Las personas tienden a basarse en las acciones y opiniones de los dem\u00e1s para guiar sus propias decisiones.<\/strong><\/p><p>En marketing, la prueba social se expresa mediante evidencia concreta que demuestra que otras personas u organizaciones usan, aprecian o recomiendan un producto o servicio. Esto puede incluir testimonios, rese\u00f1as de clientes, colaboraciones con personas influyentes o incluso estad\u00edsticas de usuarios.\u00a0<\/p><p>Los beneficios de esta estrategia son numerosos:<\/p><p><strong>Fortalecer la confianza<\/strong> Los consumidores son naturalmente esc\u00e9pticos ante lo desconocido. Ver que otros comparten una experiencia positiva reduce este escepticismo.<\/p><p><strong>Reduzca la indecisi\u00f3n<\/strong> A los humanos nos disgusta tomar malas decisiones. Si otras personas ya han validado una opci\u00f3n, resulta tranquilizador.<\/p><p><strong>Crear un sentimiento de pertenencia<\/strong> Queremos formar parte de algo popular o socialmente reconocido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071e927 wcf-starter-animations-none elementor-widget elementor-widget-wcf--image\" data-id=\"071e927\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"wcf--image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wcf--image\">\r\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"850\" height=\"450\" src=\"https:\/\/480pmarketing.com\/wp-content\/uploads\/2024\/12\/ContentBlog02a.jpg\" class=\"attachment-full size-full wp-image-17105\" alt=\"\" srcset=\"https:\/\/480pmarketing.com\/wp-content\/uploads\/2024\/12\/ContentBlog02a.jpg 850w, https:\/\/480pmarketing.com\/wp-content\/uploads\/2024\/12\/ContentBlog02a-300x159.jpg 300w, https:\/\/480pmarketing.com\/wp-content\/uploads\/2024\/12\/ContentBlog02a-768x407.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56cf4c wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"e56cf4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una breve lista, no exhaustiva, de pruebas sociales en l\u00ednea.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152bba7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"152bba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rese\u00f1as y testimonios de clientes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1894ce2 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"1894ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las rese\u00f1as en l\u00ednea son una de las herramientas m\u00e1s comunes para establecer la prueba social. Seg\u00fan los estudios, <strong>Entre el 88% y el 931% de los consumidores leen rese\u00f1as antes de realizar una compra.<\/strong><\/p><p><strong>C\u00f3mo utilizarlos:<\/strong><\/p><p>\u25cf Muestra las rese\u00f1as directamente en las p\u00e1ginas de tus productos.<br \/>\u25cf Anime a sus clientes satisfechos a dejar testimonios despu\u00e9s de su compra.<br \/>\u25cf Resalta los comentarios especialmente positivos en tus redes sociales.<\/p><p><strong>Ejemplo :<\/strong> Amazon utiliza calificaciones por estrellas y rese\u00f1as detalladas para orientar las compras. Estas calificaciones se ponderan seg\u00fan la cantidad: es m\u00e1s probable que usted compre un producto con 4,5 estrellas y 800 rese\u00f1as que uno con 4,8 estrellas y 10 rese\u00f1as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ca8f1 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"41ca8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cifras y estad\u00edsticas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377bb2e elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"377bb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los datos concretos son muy persuasivos. Demuestran tu credibilidad y la popularidad de tu oferta\u2026 \u00a1siempre y cuando sean cre\u00edbles y demostrables!<\/p><p><strong>Ejemplos: <\/strong>\u00abM\u00e1s de 10.000 clientes satisfechos\u00bb o \u00ab100.000 descargas de nuestra aplicaci\u00f3n\u00bb.\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6218504 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"6218504\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Los logotipos de marcas o socios conocidos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e20f8 elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"60e20f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muestra los logotipos de tus socios, clientes o medios de comunicaci\u00f3n que te mencionan. Esto demuestra que organizaciones de prestigio conf\u00edan en ti.<\/p><p><strong>Ejemplos:<\/strong> \u00ab&quot;Visto en Forbes o Le Figaro&quot;\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a4e01 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"b1a4e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pruebas en vivo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e07698d elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"e07698d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Herramientas como las notificaciones en tiempo real (&quot;Marie acaba de pedir este producto&quot;) o los contadores de visitas pueden generar una sensaci\u00f3n de urgencia y popularidad. Sin embargo, esta estrategia es m\u00e1s delicada, ya que se utiliza con frecuencia en embudos de venta agresivos, incluso fraudulentos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb48adc elementor-widget-mobile_extra__width-inherit wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"bb48adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Resaltar tu testimonio social es una herramienta poderosa, pero debe considerarse dentro de un contexto m\u00e1s amplio. Si no piensas en c\u00f3mo generar tr\u00e1fico, \u00a1nadie ver\u00e1 tus rese\u00f1as! Como ocurre con muchas herramientas de marketing, la constancia y la regularidad de tus esfuerzos de venta y comunicaci\u00f3n son clave para obtener resultados.<\/p><p>\u00bfQuieres integrar la prueba social en tu estrategia? \u00bfO quiz\u00e1s dise\u00f1ar un sistema para destacar las rese\u00f1as positivas? \u00a1Nos encantar\u00eda hablar contigo! Cont\u00e1ctanos:<a href=\"mailto:contact@480pmarketing.com\"> contact@480pmarketing.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00e6ed6 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"00e6ed6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bac0776 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"bac0776\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etiquetas:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36bb811 elementor-widget elementor-widget-wcf--blog--post--tags\" data-id=\"36bb811\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;on-scroll&quot;:&quot;1&quot;,&quot;data-duration&quot;:0.75,&quot;wcf-animation&quot;:&quot;fade&quot;,&quot;fade-offset&quot;:40,&quot;delay&quot;:0.15,&quot;fade-from&quot;:&quot;bottom&quot;,&quot;ease&quot;:&quot;power2.out&quot;}\" data-widget_type=\"wcf--blog--post--tags.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"wcf--post-tags\">\r\n\t\t\t                <li data-separator=\",\">\r\n                    <a href=\"https:\/\/480pmarketing.com\/es\/tag\/avis\/\" title=\"Revisi\u00f3n de etiquetas\"\r\n                       class=\"wcf-btn-default btn-rollover-left\">\r\n\t\t\t\t\t\tAviso                    <\/a>\r\n                <\/li>\r\n\t\t\t\t                <li data-separator=\",\">\r\n                    <a href=\"https:\/\/480pmarketing.com\/es\/tag\/transformation\/\" title=\"Etiqueta de transformaci\u00f3n\"\r\n                       class=\"wcf-btn-default btn-rollover-left\">\r\n\t\t\t\t\t\tTransformaci\u00f3n                    <\/a>\r\n                <\/li>\r\n\t\t\t\t        <\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo utilizar la prueba social, un concepto clave para generar confianza en l\u00ednea y convertir a los visitantes indecisos en clientes convencidos.<\/p>","protected":false},"author":3,"featured_media":17106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,44,45],"tags":[59,60],"post_folder":[],"class_list":["post-17090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-marketing","category-reseaux-sociaux","tag-avis","tag-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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